Since 2015, many food retail companies have been producing commercials for the Advent and Christmas season. The best known is the "#heimkommen" commercial, in which a lonely grandfather fakes his death so that he can celebrate Christmas with his children and grandchildren. Other commercials focus on topics such as sustainability, artificial intelligence and the coronavirus pandemic. These short films are very popular on television and some of them are still being viewed millions of times on online video platforms years later. If you follow the comments there, they evoke strong emotions and are sometimes seen as the "nativity play of the modern world". But what image of Christmas do they actually convey? Does it fit in with the Christian understanding of the festival? Or is it ultimately just about money and consumption? In this event, selected clips will be presented and discussed accordingly.
